The goals of this undertaking are two-fold: 1) to use statistical modeling strategies to assist a Fortune five hundred paper and packaging organisation codify what drives income success and 2) to advance a mannequin that can predict income success with a sensible diploma of accuracy. The favored long-run end result is to allow the business enterprise to enhance each top-line income and bottom-line income via growing income shut rates, shortening income cycles, and reducing the value of sales. The lookup group generated numerous fashions to predict win propensities for character income opportunities, selecting the mannequin with the biggest predictive electricity and potential to generate insights to use as the spine for a customer tool. To accomplish this, the group leveraged structured and unstructured facts from the company's Salesforce.com patron relationship administration system.