Volume 13 | Issue 2
Volume 13 | Issue 2
Volume 13 | Issue 2
Volume 13 | Issue 2
Volume 13 | Issue 2
The researcher intends to apply empirical approach to study the tourism prospects about the hill stations in India in post-Coronavirus pandemic. An effort is done to understand the significance between the re-visit decision of the tourists and the variables like hill station brand image, perceived value and health safety and security at the destination. A causal relationship is determined on the basis of data collected from 159 tourists who had visited the hill stations in India in post-coronavirus pandemic for tourism purpose. The researcher has adopted PLS-SEM techniques to test the hypothesis. The research proposes a theory regarding the tourist behaviour and planning especially during the scenario of health crisis and risk involved. It studies the impact of pandemic on the perceived value, destination image and re-visit decisions of the tourists to the hill stations in India. The study will help the hill stations of India to understand the customer evaluation about them and will learn the areas where they will need to improvise.