IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319-1775 Online 2320-7876

CONSUMPTION PATTERN OF ORGANIC FOOD AMONG WOMEN CONSUMERS OF PATNA SADAR

Main Article Content

Dr. Shubham Sinha, Dr. Anju Srivastava

Abstract

Presently, organic foods are available in every food group for the consumers which makes organic food a superb start towards a wholesome lifestyle. The word ‘organic’ describes the way in which agricultural foodstuffs are produced and prepared. Organic food is produced by methods complying with the standards of organic farming. Organic foods are often chosen because people are trying to avoid artificial chemicals and are more conscious regarding their good health. Organic produce is often of superior quality and taste than produce cultivated conventionally because it is grown without the use of synthetic pesticides, herbicides, or fertilizers. Organic food is beneficial for human health as well as for the environment. The study aims at studying the consumption pattern of organic food among women consumers of Patna Sadar. For the purpose of this study, 300 women consumers were selected by purposive sampling technique and data were collected through interview schedule and observation method. The analysis of data was shown through various tables using chi-square method. It was concluded that consumption of organic food was affected by factors which are education, nature of work and family monthly income. The study suggests that consumers should consume more of organic food available in the market either online or in-store as it is beneficial for overall good health.

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