A retail sales representative is a professional with a focus on customer service who helps customers select the appropriate products. They facilitate transactions, offer information, and encourage interaction to increase sales. In order to promote business success, their responsibilities include managing finances, maintaining inventory, and guaranteeing outstanding service to clients. Retail employees with a focus on directly selling consumers electronics including phones, televisions, and video game consoles are known as electronics sales associates. They typically operate in a larger retail environment and are more knowledgeable about a variety of connected products and technical gadgets.The main aim of the study is to identifythe effects of sales representative on customer satisfaction in electronics goods retailing in Kanniyakumari district. Both primary and secondary data are extensively used in this study. Then, the primary data was collected through the questionnaire method from the sales representative. For this study 75 respondents were selected positively. For collecting necessary data, 75 respondents have been collected in Kanniyakumari by using convenience sampling method.