IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319-1775 Online 2320-7876

THE ECONOMICS OF NUTRITIONAL INTERVENTIONS: COMMERCIAL OPPORTUNITIES AND CHALLENGES IN THE FOOD SECTOR

Main Article Content

Naresh Bhingra, Dr. Chetan Mohan, Dr. Hem Raj

Abstract

Abstract: The integration of nutritional interventions into the food sector is rapidly evolving, presenting both significant commercial opportunities and substantial challenges. This paper explores the economic dimensions of incorporating these interventions, including market demand, product differentiation, and strategic partnerships. As consumer preferences shift towards health-enhancing foods, the food industry faces a lucrative opportunity to introduce nutritionally enhanced products. These innovations can command premium pricing and offer pathways for market differentiation. The process is not without hurdles. Regulatory complexities, higher production costs, and the need for effective consumer education pose significant challenges. Navigating diverse regulatory requirements and managing the costs of research, development, and quality control can strain resources, particularly for smaller companies. Gaining consumer acceptance requires clear communication and education about the benefits of these products. Through case studies of successful fortified foods and personalized nutrition companies, this paper provides insights into the practicalities of integrating nutritional interventions and highlights strategies for overcoming associated economic challenges. By balancing these factors, the food industry can leverage the growing demand for health-oriented products and contribute to improved public health outcomes.

Article Details