The online women's apparel market has undergone a remarkable transformation, driven by rapid advancements in technology, shifting consumer preferences, and evolving market dynamics. This sector, which encompasses a vast range of clothing categories, has seen substantial growth, propelled by the increasing penetration of e-commerce and the rising influence of social media. Overall, the online women's apparel market is poised for continued expansion, leveraging technological innovations and adapting to evolving consumer preferences to maintain its upward trajectory. Numerous studies have been conducted on online apparel purchase intentions and satisfaction in broader national contexts or different regions, rather than focusing specifically on the Delhi NCR area. The unique cultural, economic, and social dynamics of Delhi NCR might influence consumer behavior differently compared to other regions. And also there is limited comparative analysis between Gen Y (Millennials) and Gen Z in terms of their online shopping behaviors for women's apparel. Understanding these differences in a specific urban setting like Delhi NCR could provide insights into tailored marketing strategies.