The food and nutrition startup sector is witnessing rapid growth, driven by increasing consumer demand for healthier and more sustainable food options. However, navigating this dynamic industry presents unique challenges and opportunities. This paper explores the strategic management practices essential for the success of food and nutrition startups. Key challenges include the need for continuous innovation, managing supply chain complexities, regulatory compliance, and securing funding in a highly competitive market. Startups must also address consumer trust and transparency issues, particularly regarding product claims and nutritional benefits. Opportunities arise from the growing interest in personalized nutrition, the integration of technology in product development, and the potential for collaborations with established industry players. Strategic partnerships, leveraging data-driven insights, and adopting agile business models can help startups differentiate themselves and scale effectively. The importance of sustainability is also highlighted, as consumer preferences shift towards environmentally friendly and ethically sourced products. Startups that can align their business models with these trends are more likely to succeed in the long term.This paper emphasizes the need for a strategic approach that balances innovation with operational efficiency. By understanding the market dynamics and consumer behavior, food and nutrition startups can position themselves for sustained growth. Additionally, the role of strategic management in mitigating risks and capitalizing on emerging opportunities is explored, providing a roadmap for startups aiming to thrive in this competitive landscape.