The term "social media marketing" describes the use of social media websites to advertise a good, service, or company. It entails producing and disseminating content on social media platforms, such as blog posts, images, videos, and stories, in order to engage the target audience and direct traffic to a website or landing page. Social media marketing aims to establish a relationship with the target audience by delivering insightful content, fostering credibility and trust, and promoting interaction and engagement.Businesses can target a wide range of demographics and interests on social media platforms like Facebook, Instagram, Twitter, and LinkedIn, as well as track and evaluate the success of their marketing campaigns. This study aims to look into how social media marketing strategies affect how consumers make decisions. It looks at how social media marketing can improve brand recognition, shape consumer attitudes, and affect buying behaviour.