Agricultural sector has a significant status in the Indian economy since it is the largest employer of workforce and accounted for 18.8 per cent (2021- 22) in Gross Value Added (GVA) of the country (Economic Survey, 2021-22). Rubber is one of the major commercial crops produced in India. India is the fourth largest producer and second largest consumer of natural rubber in the world in 2020-21. Kerala accounts for 72.66 percent of natural rubber production in India in 2020-21 (Rubber Board, 2021). The present study analyses the growth rate in the area, production and productivity of natural rubber in Kerala. The growth rate in area, production and productivity of natural rubber in Kerala have been examined using secondary data for the period from 1970-71 to 2020-21 and exponential form of growth function has been used for the analysis. The empirical results showed that compound annual growth rate of area, production and productivity of rubber showed positive and significant growth rate during the period. The results also showed that there has been deceleration in area under cultivation, production and productivity of natural rubber in Kerala.