Abstract: In a modern market economy, the chances for a shift towards sustainable consumption depend decisively on the sustainability and attractiveness of the products offered by companies. According to the United Nations Environment Programme- UNEP 2005, the most common hurdles to sustainable consumption are lack of knowledge and awareness, lack of faith in claims, habits, lack of functionality and quality, slack of availability, and a high price. This study explores the role of eco-label s in enhancing use and disposal of sustainable food products in the city of Hyderabad in Telangana state of India. Through an extensive sample of 1200 consumers for food products, the study is observed that eco-labels significantly influence consumers’ choice of products and has a considerable contribution towards sustainable consumption. Using statistical tools such as factor analysis, regression and chi-square, it is also found that consumers perceive protection of environment as a responsibility that paves way to sustainable consumption behaviour. The study concludes that only a few food products have eco-labels while most believed that it is an added expense for the company as majority consumers never read the labels before buying and consuming. Yet the observations reveal that the consumers who account for sustainable behaviour are concerned for protecting the environment and nature and are more likely to purchase sustainable food products.