IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

MOBILE MARKETING AND LOCATION-BASED SERVICES: ENHANCING CUSTOMER EXPERIENCE IN THE DIGITAL AGE

Main Article Content

DR.R.PRADEEP KUMAR PATNAIK, AMUDALAPALLI JAYANTH, VENKATA VISHNU CHARAN KARAMSETTY
» doi: 10.48047/IJFANS/V11/ISS10/414

Abstract

In today's dynamic digital landscape, mobile marketing and location-based services (LBS) have revolutionized customer-business interactions. Leveraging the capabilities of GPS-equipped mobile devices, businesses offer tailored experiences through personalized content and contextual notifications. This study explores the integrated impact of mobile marketing and location-based services on enhancing customer experiences.

Article Details