The digital economy has transformed the global market landscape, reshaping business models and competition through technological advancements such as the internet, smartphones, and artificial intelligence. Market power in this new era is increasingly concentrated in the hands of a few dominant digital platforms, often referred to as "tech giants," which include companies like Amazon, Google, Facebook, and Apple. These companies control vast portions of digital markets through network effects, data-driven innovation, and economies of scale, which can create significant barriers to entry for smaller competitors. The presence of network effects—where the value of a service increases as more users join—has resulted in a "winner-takes-all" dynamic, making it difficult for new entrants to compete effectively. Moreover, the control over large datasets provides these companies with a competitive edge in personalizing services, improving products, and optimizing their business strategies. This data-driven advantage further entrenches their market dominance, leading to potential concerns about stifled competition, reduced consumer choice, and the erosion of innovation. As digital platforms grow in size and influence, they can set the rules of engagement for businesses, making it increasingly challenging for smaller firms to survive without partnering with or being absorbed by these dominant players.