A competitive advantage in small-scale industries in Neyattinkara Taluk is the focus of this research, which investigates the influence of green marketing on that advantage. Small firms have the ability to dramatically decrease expenses and comply with environmental regulations by implementing sustainable practices and utilising government incentives. This allows them to avoid legal battles and saves them money. Enhancing brand distinction, attracting customers who are environmentally sensitive, and cultivating customer loyalty are all outcomes of green marketing. The findings of this study demonstrate the significant impact that strategic alliances and synergies play in contributing to the enhancement of the advantages of green marketing. The results, taken as a whole, indicate that green marketing is an essential instrument for attaining sustainable development and preserving a competitive advantage in the market.