IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

IMPACT OF DIGITAL PAYMENT SYSTEMS ON CONSUMER BEHAVIOR AND BUSINESS GROWTH IN DODDABALLAPUR, INDIA

Main Article Content

Manjulamma BS

Abstract

This study examines the influence of digital payment systems on consumer behavior and business development in Doddaballapur, India. It focuses on the growing use of platforms such as the Unified Payments Interface (UPI), mobile wallets, and digital banking, which have transformed interactions between consumers and businesses. Utilizing data from a survey of 500 consumers and interviews with 20 local business owners, the research identifies the advantages and challenges associated with digital payment adoption. While these systems offer enhanced convenience and speed, issues like security concerns, varying levels of digital literacy, and transaction costs pose barriers to broader acceptance. The paper also investigates how small and medium enterprises (SMEs) in Doddaballapur are leveraging digital payments to expand and optimize their operations.

Article Details