Fish and fisheries products can be given more value based on the demands of the various markets. Value addition is one strategy that might be used to increase profitability in the fish processing industries because it is getting more and more expensive and highly competitive. There is a great demand for fish and fish-based products in ready-to-eat convenience form. According to the market surveys packaging, advertising and innovative product development are a few of the very important areas, which ultimately determine the successful movement of a new product. The study focused on customer satisfaction towards value-added fish products. The study is based on subjective and objective knowledge of the future prospects of value-added fish products, social and demographic characteristics. The findings of the study was based on data collected from 100 respondents who responded to a questionnaire. The result of the findings exposed that innovative product development with concern to consumer requirements and environmental friendly productsare the main aspect toenhances the future prospects of the value-added fish product potentially in Kanyakumari district with special reference to Agastheeswaram taluk.