The Millennials in India are inclined toward online insurance due to the factors that align with their lifestyle that revolves around digital world. They prefer convenience as their primary motivator due to the reason online platforms provide 24/7 access, simplified processes, and time-saving options. They compare their policies, product purchase, and renewal. Transparency in online platforms is valued by Millennials as they provide them clear information on policy terms, upfront pricing, and customer reviews, which helps them to build trust and take informed decision-making.