In recent, we have all become aware that more and more consumers are moving towards online shopping due to various reasons like convenience, digital payments, smart devices, etc. With the convenience of purchasing and selling goods and services, as well as the availability and accessibility of cutting-edge technologies over the Internet, the e-commerce sector has exploded. Consumers are growing increasingly comfortable utilizing different applications like carts, catalogs, comparisons, and making online transactions as their trust in e-commerce platforms grows. Despite the fact that many customers are becoming more accustomed to using various electronic devices and digital payment platforms by installing and using a variety of programs on their smart devices, many customers still prefer Cash on Delivery. For greater long-term growth, it is critical for online firms to understand the payment preferences of ever-changing customers. The study is based on the favorite product, frequency of use, preferred online shopping websites while using it, and the sustainable growth of 260 sample respondents who use digital payments for purchasing things online. The research paper is to identify the sustainable growth of online businesses through digital payments.