IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

ELECTRIC VEHICLE ADOPTION (EVA) AND ITS INFLUENCE IN PROMOTING GREEN MOBILITY (GM): ASSESSING THE EFFECT OF CONSUMER AWARENESS CAMPAIGNS (CAC) AS A MEDIATOR

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Rajeesh Kumar M, Ranjini P, Nimisha K M, Deepika K V

Abstract

The increasing concern for environmental sustainability has led to a growing interest in Electric Vehicle Adoption (EVA) as a means to promote Green Mobility (GM). However, the success of EVA depends on various factors, including consumer awareness and acceptance. This study investigates the relationship between EVA and GM, with a focus on the mediating role of Consumer Awareness Campaigns (CAC). Using a survey-based approach, this research collects data from potential electric vehicle (EV) buyers and analyzes the impact of CAC on EVA and GM. The findings suggest that CAC plays a significant role in mediating the relationship between EVA and GM, influencing consumer attitudes and behaviors towards EVs. The study highlights the importance of targeted awareness campaigns in promoting EVA and GM, providing insights for policymakers, manufacturers, and marketers to develop effective strategies for a sustainable transportation future.

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