Volume 14 | Issue 5
Volume 14 | Issue 5
Volume 14 | Issue 5
Volume 14 | Issue 5
Volume 14 | Issue 5
The domain of digital trade has surfaced as an essential component of India's financial framework, experiencing extraordinary growth driven by technological advancements, governmental backing, and shifting consumer behaviors. This analytical document explores the progression of digital trade in India, highlighting the importance of mobile transactions, advancements in artificial intelligence, challenges related to infrastructure, and regulatory factors. The domain of mobile commerce, commonly known as M-commerce, has surfaced as a pivotal driver of expansion, energized by the rise in smartphone usage and improved internet accessibility, which have together accelerated the rapid evolution of this industry. The emergence of artificial intelligence (AI) and machine learning (ML) has remarkably enhanced customer engagement by offering tailored recommendations and sophisticated fraud detection systems, enabling platforms to provide personalized services. Despite the progress made in technological innovations, challenges such as inadequate logistical systems, especially in isolated areas, continue to hinder the full potential of e-commerce growth in India. Furthermore, concerns surrounding trust and safety, coupled with the lack of a unified regulatory framework, greatly affect consumer confidence in online shopping. The initiatives launched by the Indian government, such as the Digital India program, have significantly improved internet access and the infrastructure for digital transactions. Nevertheless, there exists an urgent necessity to focus on enhancing the logistical framework. This document highlights the importance of addressing these challenges for continuous progress and examines the evolving role of e-commerce in the Indian market landscape.