IJFANS International Journal of Food and Nutritional Sciences
ISSN PRINT 2319 1775 Online 2320-7876
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Effect of Biostimulants (Azospirillum, Pseudomonas and Bacillus) on the growth and disease suppression of neem Azadirachta indica (A) juss.seedlings
Volume 13 | Issue 4
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“Pigments of Imagination & Color Psychology of Consumers towards Apparel: A Perceptual Study”
Volume 13 | Issue 4
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Exploring The Relationship Between Weather Patterns and Energy Consumption in Smart Homes: A Regression Analysis
Volume 13 | Issue 4
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DEEP LEARNING BASED APPROACH FOR BIRD SPECIES IDENTIFICATION AND CLASSIFICATION
Volume 13 | Issue 4
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ML-DRIVEN WASTE CLASSIFICATION FOR EFFECTIVE ORGANIC AND NON-ORGANIC WASTE MANAGEMENT
Volume 13 | Issue 4
CUSTOMERS' RESPONSES TO CAUSE-RELATED MARKETING COMMUNICATIONS – A STUDY ON INFLUENCE OF VALUE ORIENTATIONS
Main Article Content
Abstract
This study investigates the influence of value orientations on customers' responses to cause-related marketing communications. Cause-related marketing (CRM) is a strategic approach used by companies to promote their products or services by aligning with social or environmental causes. The aim of this research is to understand how customers' value orientations affect their attitudes and behaviors towards CRM communications.
