The paper focuses on the key drives of fintech in India, a study on customer awareness and satisfaction. The study was carried out by primary data with a sample size of 150 fintech users which were chosen by simple random sampling method. The research carried out Rajavaram is a Village in Routhulapudi Mandal in East Godavari District of Andhra Pradesh State, India because this village is familiar with the researchers. It is a part of the Andhra region. The research paper identifies the level of awareness about various business financial technology products, the attitude of the respondents towards fintech products, and the level of adoption towards various banking financial technologies product by the respondents.