Brand loyalty is a crucial component of a company’s long term success and, it is strongly influenced by customer perception. This study investigates the relationship between customer perception and brand loyalty, focussing on the Crompton Ozone Desert Air Cooler based on gender cataloguing. The research aims to identify the aspects that drive brand loyalty among customers and how their observation of the product contributes to this loyalty. This study furthermore employs a mixed methods research approach, combining quantitative survey and qualitative interviews with clients who have purchased and used the Crompton Ozone Desert Air Cooler. This is designed to gain a holistic view of how customer perception is formed and how it influences their loyalty to the brand.