IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

ASTUDY OF DIGITAL FINANCIAL LITERACY AMONG THE COLLEGE STUDENTS IN VISAKHAPATNAM

Main Article Content

Mr. Ashok Botta, Dr. Chintala Balaji

Abstract

Digital financial literacy has been a hot topic of discussion around the world. Digital Financial literacy can be defined as an individual's ability to understand, analyze, manage, and communicate matters related to personal finances using digital platforms. It encompasses a set of skills and knowledge that empower individuals to make informed and effective decisions based on their understanding of money. Financial literacy involves the capacity to make decisions and judgments regarding the use and management of money. In the context of digital financial literacy, individuals are adapting to the use of digital platforms for their financial transactions. As online banking, debit and credit cards, and mobile banking gain importance, people are transitioning to digital payment methods. The government's Digital India initiative has further promoted the adoption of digital financial services. This study focuses on examining the level of digital financial literacy among college students in Visakhapatnam. It aims to understand how students' perceptions and decision-making related to personal finances are influenced by their level of digital financial knowledge. By assessing their understanding of digital financial concepts and analyzing their financial decision-making processes, the study seeks to shed light on the relationship between digital financial literacy and financial behaviors among college students.

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