The growing popularity and awareness of the health advantages of organic food, particularly among young people, has increased demand significantly. The majority of population is confused about organic food and agricultural goods and lack knowledge about them. Few are typically aware of the relationship between organic food and human health, as well as the need of preserving future generations. The lack of acceptable appropriate quality evaluations and regulations is the most significant barrier that India has in its quest to become one of the world's major organic food producers. The scarcity of organic food goods is a serious issue for society's health-conscious youngsters. They mostly purchase organically cultivated fruits, vegetables, cereals, and herbs from branded retail outlets. Procuring healthier food, as well as an efficient marketing structure and the required backing from the government, as well as improving supply chain management and production planning, were shown to be successful in resolving concerns with organic food items. As a result, this research aims to provide a platform for assessing reasons and barriers influencing customers to purchase organic food products in Chhattisgarh city.