IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON SEAFOOD MARKETING IN KANNIYAKUMARI DISTRICT

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Thanga Praba A, Dr. Chithra James

Abstract

Fisheries, the economic backbone of this coastal district, having a long coastal area, district plays a major role in marine commodities. The marine ecosystem provides mankind with food, medicines, industrial products and pleasure. This ecosystem has to be maintained in a healthy state, if it is to provide people the benefits in a sustained manner. Natural, healthy ecosystems have evolved over millions of years, resulting in complex interactions of the environment and all the species living in them. Such interactions allow the optimal utilization of the ecosystem resources by a maximum number of species that includes the human beings. The waters along the Bay of Bengal coast of India are biologically very productive and possess several unique environmental features. This study would enable to take corrective actions in Seafood Marketing where the changes are necessary to attract. For that, the researcher collected 90 samples from the respondents. Percentage and chi-test used to analysis and conclude this study.

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