IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON PEOPLE'S AWARENESS TOWARDS GREEN MARKETING

Main Article Content

Dr. G. KANAKA MAHALAKSHMI

Abstract

Green marketing is an increasingly important phenomenon in modern markets. This concept allowed the remarketing and repackaging of existing products. In addition, the development of green marketing has created an opportunity for companies to brand their products individually, some promoting their respect for the environment while others ignore it. Such marketing methods are explained as a direct result of consumer market awareness movements. As a result, companies are expanding their target audience to environmentally conscious consumers. These consumers are interested in incorporating environmental issues into their purchasing decisions by incorporating them into the process and content of the marketing strategy for the products they want. The main purpose of this article is to know the awareness of people towards green marketing, whether they are aware or not and whether they really believe in this concept. The second objective is whether green marketing really helps to protect the environment. The article also considers the future of green marketing and concludes that green marketing will continue to grow in both demand and practice.

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