IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319-1775 Online 2320-7876

A STUDY ON JOB SATISFACTION AND BUSINESS SUCCESS: INSIGHTS FROM WOMEN ENTREPRENEURS IN THOOTHUKUDI

Main Article Content

D. Shakila, Dr. A.M. Tony Melwyn

Abstract

Women entrepreneurs in Thoothukudi, Tamil Nadu, significantly contribute to socio-economic development across various sectors. However, they encounter unique challenges that impact their job satisfaction and business success. This study, "A Study on Job Satisfaction and Business Success: Insights from Women Entrepreneurs in Thoothukudi", aims to explore factors influencing job satisfaction, identify success indicators, and analyze socio-economic and cultural impacts on their entrepreneurial experiences. Using descriptive research, primary data was collected from 35 women entrepreneurs via structured questionnaires. Findings indicated a strong relationship between job satisfaction factors such as autonomy, decision-making freedom, personal growth, and flexibility and entrepreneurial experience. Marital status, however, did not significantly affect business success factors like market adaptability and customer loyalty. The Chi-Square test revealed that personal and social factors, including cultural background and community support, significantly influence women’s entrepreneurial journeys, emphasizing the need for targeted policy interventions to support their growth.

Article Details