IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON INVESTORS’ AWARENESS ON INVESTMENT IN FINANCIAL ASSETS IN CHENNAI CITY

Main Article Content

Dr K S Dinesh Kumar

Abstract

Investment is very important for any nation. Savings from the general public, as implied, must be channelled into investment. There are numerous investment avenues available to investors, but many times they are not aware of them; sometimes investment awareness is lacking. The goal of an investors’ investment is capital appreciation. As far as investors are concerned, if the objective of capital appreciation is achieved in one or two of the investments, they will not access other investment opportunities. Other investment opportunities may fetch a very good yield. Investors seek capital appreciation but not at the expense of safety, so most risk-averse investors focus on government securities, bank deposits, and so on. However, due to technological advancements, investors are shifting their focus to alternative and risky instruments that provide a high return. In comparison to bank deposits and government securities, risky instruments such as mutual funds give a very good return. Equity-share capital investment also gives a very good return, but its risks are very high. Despite this, real estate investment is preferred by many investors despite the fact that it cannot be considered a financial asset. Is it a myth or a fact? This must be investigated. As a result, the focus of this research paper is on the level of awareness of financial asset investment.

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