In the current situation these social networking sites are no wind is sensible art of human lives. A modern way of lives is to change the traditional outlook into modern one. Some features of India’s population which is showing how trends are changing. Around75% of India’s total population are below 35 years of age if we further divide then 36%are in the age group of 15 to 24 years, whereas 39% are in the between of 25 years to 34years of age. If we can see the users of internet then in total population 34% of females are using the spending much time on social media websites. The females whose age are in between the 35 years and 44 years are using highest falling under this. Society which has great network of social media marketing sites. Interest few decades ago it taken days to reach and do communication with any of consumer but now the situation has changed a lot. Social media marketing has changed however shoppers and sellers communicates. The social media has variety of extra ordinary advantages like reduced marketing expenditure, improved sales, increase traffic, generated leads, improved search rankings.