Social media is a new development in public relations (PR) and corporate marketing. Despite social media's slow rate of adaptation as a tool for PR and marketing by businesses, the trend is nevertheless steadily expanding. Social media is becoming an integral part of marketing strategy for tech-savvy businesses looking to engage with their target audience. Various marketing and communication duties, including customer management, PR, marketing communications, sentiment research, and marketing intelligence, can be carried out with the use of social media. Consequently, the impact of social media specifically on teenage shopping is the main focus of this study. The purpose of the study is to determine whether and to what degree social media marketing influences consumers' decisions to make purchases. In order to analyze the significance of social media as a marketing and communication medium in the sample case studies, an exploratory technique will be used. Additionally, a thorough examination of the parallels and discrepancies between traditional marketing strategies and social media strategies will be conducted as part of this research