IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON IMPACT OF MARKETING STRATEGIES ON WOMEN ENTREPRENEURS WITH SPECIAL REFERENCE TO PALAYAMKOTTAI TALUK

Main Article Content

N.Kalaivani,Dr.S.Sundaramoorthy

Abstract

Entrepreneurs play very important role in socio-economic assistance of the country. They distinguish the requirements of the business, buy different elements of creation and direction them for a few useful purposes. They are the pioneers, analysts and risk takers of the organization. Because of the blended economy in India, Advertising issue is the most concerning issue looked by women entrepreneurs in Tirunelveli taluk . Women entrepreneurs ceaselessly deal with the issues in promoting their items. It is one of the center issues as this region is principally overwhelmed by guys and even women with sufficient experience neglect to make an imprint. Since it includes a ton of running about. women entrepreneurs additionally find it challenging to catch the market and make their items famous. Part of the women entrepreneurs visionaries have flawed hierarchical positioned to drive in large chunk of change for campaigning and commercials. They need to confront serious contest from coordinated ventures. They have likewise to handily confront a fierce opposition with the men business visionaries who include in the advancement and improvement region and do simple promoting of their items with both the coordinated area and their male partners. Such a contest at last outcomes in the bankruptcy of women entrepreneurs, yet women entrepreneurs in Tirunelveli taluk don't have appropriate promoting technique and choice took in their business. In this examination study, we look at the advertising issues looked by women entrepreneurs in running their endeavors and planned the promoting system for women entrepreneurs with exceptional reference to some chosen Limited scope units in Tirunelveli taluk and furthermore give ideas to them how to promoting their items or administrations to become fruitful marketing strategy.

Article Details