Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with customers and allows the customers to intermingle with the product by virtue of digital media. Customers are the ones that are driving digitalization in every sphere of business. This paper intends to how the College Students know the purchasing of products via Digital marketing and what impact having in digital marketing. For this, the study researcher collected randomly 80 students to get the clear picture about the present study. Therefore, there is a potential growth for digital marketing in the upcoming years. Moreover, convenience and quality of goods are the influencing factors while purchasing via online mode. The major of the study is that majority of the College Students are satisfied with the Digital marketing