IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON FACTORS AFFECTING THE USE OF STOCK TRADING AND RESEARCH APPS FOR INVESTMENT DECISIONS- AN INVESTORS PERSPECTIVE

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Mr. Kapil H. Kapdiya Dr. Prabha Singh

Abstract

The use of stock trading & research apps assists investors in their rational investment-related decision in equity with various analytical tools and available information in it. With the help of these analytical tools and useful information, investors can be protected from heavy losses on their equity investments. Objectives: - The foremost purpose of the study is to inspect the factors affecting the use of stock trading and research apps on investment decisions in equity. The study will also explore the most-dominant factor affecting the use of stock trading and research apps on investment decisions and discover solutions that enhance stock trading and research apps for investment decisions in equity. Methods: - This study will be descriptive in nature; hence a descriptive research design shall be used for the research. A structured questionnaire will be prepared and circulated amongst 43 respondents from Pune City. Karl Pearson Coefficient of correlation and Regression Analysis will be done through SPSS version 20 and MS Excel 2016 for analysis of data. Findings: - Pearson Correlation of coefficient shows that there is a high positive correlation between a Lack of Educational Background and the use of stock trading and Research. The study also shows that financial theft is the most dominant factor affecting the use of stock trading and research apps on investment decisions in equity and financial security in online transactions will boost investors' use of stock trading and research apps.

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