Customer satisfaction in the gold jewellery market is a multifaceted concept influenced by several key factors. Product quality is often the most critical determinant, as customers seek assurance of purity, durability, and craftsmanship in their purchases. In addition to quality, the variety of designs plays a significant role in attracting diverse customer preferences, with consumers often looking for unique and modern styles alongside traditional options. This study investigates customer satisfaction with gold jewellery in Tenkasi District. The research aims to understand the key factors influencing customer satisfaction, including product quality, pricing, customer service, and brand reputation. Data were collected through a structured questionnaire administered to a sample of 50 customers from various jewellery stores in the district. The findings reveal that quality and trust in the jeweller are the most significant factors affecting customer satisfaction, followed by competitive pricing and variety of designs. The study also explores demographic differences in customer preferences and satisfaction levels. The results provide valuable insights for jewellers and marketers to enhance customer experience and loyalty in the gold jewellery market in Tenkasi District.