This study explores customer attitudes toward online shopping of cosmetic products in Kanyakumari district. With the rapid expansion of e-commerce, understanding consumer behavior is essential for businesses to tailor their strategies effectively. The research aims to identify key factors influencing customer attitudes, including web and internet self-efficacy, subjective norms, and enjoyment. Additionally, it examines the impact of perceived usefulness, perceived ease of use, trust, and perceived risk on online shopping behavior. A mixed-methods approach was employed, integrating quantitative surveys and qualitative interviews. Simple random sampling was used to gather data from 75 respondents. Statistical analysis using ANOVA was conducted to test the formulated hypotheses. Results indicate that privacy, special discounts, enjoyment, and lower prices are significant motivators for purchasing cosmetics online. Factors like variety, product comparison ease, and door delivery also influence consumer choices. The findings provide valuable insights for cosmetic retailers aiming to enhance their online presence. Effective marketing strategies targeting younger consumers through social media and mobile applications can further drive online cosmetic sales. Additionally, government regulations ensuring secure transactions will foster consumer trust. This study contributes to the existing literature by expanding the understanding of online shopping behavior for high-involvement products like cosmetics in culturally traditional regions.