Consumer buying behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of users, payer and buyer. Relationship marketing is an influential asset for customer behavior analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. The success of any product mainly depends upon the preference and satisfaction of the consumer towards the Neycer ceramic. The preference and satisfaction of ceramic sanitary ware depends upon many factors such as brand name, price, and quality, brand image.