Water is a key to social equity to environmental stability and to cultural diversity. Water is also firmly linked with health pure and safe drinking water has always been a necessity. The tradition and style of serving drinking water in India, has however changed quite dramatically during the last decade. Almost a decade ago, the introduction bottled water or packaged mineral water has changed the tradition of serving and consuming drinking water. This has ushered in very strongly, the use of polymers or plastics as minerals for water storage and distribution.Contrary to the benefits, some substances may prove more difficult to manage in bottled than tap water. This is generally because bottled water is stored for longer periods and at higher temperatures that water distributed in piped distribution systems. Brand preference means selection of a particular brand. Branding not only gives separate identify and easy recognition to the product but it alsocreates special brands preference and brand loyalty. Branding is a powerful instrument of demand creation and demand retention. This paper intends to understand the Consumer Brand Preference of Packaged Drinking Water. The study has been made by conducting a survey in Kanniyakumari District of Tamil Nadu State. For that, the researcher collected 140 samples from the respondents andPercentages, Weighted average technique, Garrett ranking technique and Chi – square test used for this study.