IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN CHENNAI CITY.

Main Article Content

Dr K S Dinesh Kumar

Abstract

Online shopping occupies a very important position in the 21st century as more and more customers are busy with hectic schedules. In such a case, online shopping proved to be a convenient method of shopping. The Internet changed the way people shop and has quickly evolved into a global perspective. An online shop refers to the purchase of products and services from an internet shop. The Internet has emerged as a new distribution channel for many products and services and is also emerging at a great level. It helps people in smaller towns in India access quality products and services similar to what people in larger cities have access to. Although consumers continue to purchase from a physical store, they find it very convenient to shop online since it frees them from personally visiting the store. Internet shopping has benefits as it reduces the effort of traveling to a physical store, allows for swift decisions from home at ease while looking at various choices and comparisons with the competitors' products to arrive at a decision, and also allows for checking out after-sale services. Apart from customers, companies also use the Internet to convey, communicate, and disseminate information about their products, to get feedback, and to conduct satisfaction surveys with customers. Many experts are optimistic about the prospect of doing business online. This paper examines the consumer attitude towards online shopping in Chennai CITY.

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