IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY OF RURAL CUSTOMER SATISFACTION IN STATE BANK OF INDIA (WITH SPECIAL REFERENCE TO INDORE DISTRICT)

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Dr. Milind Bapna, Dr. Amit Garg

Abstract

At present, the branch of state bank of India is established in every area of Indore district. Every person investing in Indore and must have an account in bank. Today there are many banks in Indore city in which people have opened their accounts. There are many types of accounts which can be opened in State bank of India such as savings account, business account, Loan account, salary account and many other types of account. The ATM of state bank of India are easily available everywhere so that people do not have to face problems. The facility of depositing money through machine is also available, hardly any other bank is giving these facilities to the customers as state bank is giving to its customer. Apart from this, today every ATM has the arrangement for entry of bank passbook also near the machine, so that the customer does not have to worry about go to the bank. Additionally, State Bank of India is also providing loans to its customers at low interest rates. Today, this bank is also providing other types of finance facilities to its customers. It is the aim of every employee working in State Bank of India that every customer coming to their bank should be satisfied by their work. For this, services are provided by the bank from time to time by providing guidelines to every customer including, urban, rural, educated, uneducated, male, female etc. This paper is based on the customer satisfaction of rural customers of State Bank of India.

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