Failure offers a special chance to learn. People are typically more inclined to learn from their mistakes when they face obstacles, make blunders, and face setbacks. This can result in a more thorough comprehension of difficult topics, enhanced problem-solving abilities, and a better understanding of the subject matter. Success in today's ever-evolving world depends on developing creative problem-solving skills and adaptability. This study attempts to measure the role of intelligence failure among university students. The technique used in this study is the Wilcoxon one-sample signed rank test. The study's findings indicated that Leadership skills, Decision-making, Entrepreneurship, Creative thinking, EQ, Cognitive skills, learning skills, Critical thinking, Communication skills, Networking, Motivation and Personal growth greatly impact the role of intelligent failure among university students.