Impact on Buying Decisions of Consumers by Online Reviews

Authors

Romala Vijaya Srinivas Author

Abstract

Online reviews have become a significant factor influencing consumer purchasing decisions, especially in the rapidly growing e-commerce landscape of India. This study investigates the impact of online reviews on the buying behavior of Indian consumers by analyzing a sample of 120 respondents.

Published

2019-01-01

Issue

Vol. 8 No. 3 (2019)

Section

Articles

How to Cite

Impact on Buying Decisions of Consumers by Online Reviews. (2019). International Journal of Food and Nutritional Sciences, 8(3), 1123-1132. https://ijfans.org/index.php/Journal/article/view/983

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