The Role of Emotions in Shaping Brand Perception in the Indian Market

Authors

Romala Vijaya Srinivas Author

Abstract

Emotions play a significant role in shaping brand perception among Indian consumers on the product categories such as Food, Electronics, and Clothing. This study investigates the impact of emotions on brand perception using a survey of 120 Indian consumers from diverse demographic backgrounds.

Published

2019-01-01

Issue

Vol. 8 No. 3 (2019)

Section

Articles

How to Cite

The Role of Emotions in Shaping Brand Perception in the Indian Market. (2019). International Journal of Food and Nutritional Sciences, 8(3), 1113-1122. https://ijfans.org/index.php/Journal/article/view/982

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