IMPRESSION OF UNORGANIZED RETAILERS TOWARDS B2B WHOLESALERS - METRO AND BEST PRICE

Abstract

Retailing stands as a pivotal industry in India, serving as a major employment source and witnessing rapid growth. Global giants such as Wal-Mart and Metro, alongside domestic players like Reliance and Aditya Birla Group, contribute to the evolving retail landscape. Organized retailing gains prominence, offering future enhancements.