IMPACT OF BRAND EQUITY ON CUSTOMERS PURCHASE DECISION MAKING WHILE CHOOSING BRANDED OVER UNBRANDED APPAREL IN ANDHRA PRADESH

Abstract

Attire Shoppers across Indian metros and communities and urban areas are progressively indicating their tendency towards western wear, along these lines boosting the deals for marked garments, making it the quickest developing classes across different clothing portions. Indeed, even in the Traditional wear portion ladies' western wear is getting footing