CONSUMER STAPLES: AN IN-DEPTH LOOK AT THE FMCG INDUSTRY

Abstract

FMCG products affect every facet of a person's life. All societal segments regularly consume these products, and they account for a sizeable amount of their income. Additionally, the industry contributes significantly to the Indian economy. In the previous few years, this sector has expanded remarkably; in actuality, it has grown even amid the recession. This sector has a bright future because of its innate potential and advantageous environmental changes. This essay covers the industry's overview, critical analysis, and prospects for the future.