A BRIEF HISTORY OF SOCIAL MEDIA MARKETING STRATEGIES

Abstract

Over the past century, the marketing industry has experienced unthinkable transformations. The extent of the transformation that marketing practices, tools, and techniques have undergone is astounding. In a traditional economy, a market was limited to a physical location with numerous limits on location, duration, and usefulness. The global market has shrunk because of globalization since every market is within reach of our fingertips, down to the size of a human palm. Apparently, social media, which at first served as a forum for communication between people, has evolved into a platform that is effective for advertising, brand positioning, and a variety of other aspects of management of marketing. It is essential for any business to stay abreast of the developments occurring in the field of marketing and marketing tools.