IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

To investigate factors affecting the family decision regarding fast food.

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Rakshit Lakra, Priyanka Singh

Abstract

It is necessary to navigate a complicated interplay of economic, social, and cultural aspects in order to successfully comprehend the elements that influence the choices that families make about fast food. When families are trying to find a balance between time restraints and financial concerns, they often make decisions based on economic considerations such as price and convenience. Peer pressure and cultural standards are two important factors that play a significant impact in molding people's opinions of fast food as a legitimate alternative for meals. Furthermore, these choices are greatly influenced by cultural variables, such as dietary habits and customs, which are reflective of wider societal movements toward convenience and globalization. When taken as a whole, these components provide a complex environment in which choices made by families with respect to fast food are closely entwined with daily routines and wider cultural trends.

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