Milk and dairy products are most essential commodities in our daily life and it provides nutrition to all of us. A dairy product means from the milk of mammals it is produced by the dairy Industries for sales. Dairy products like creams, milk powders, butter, cheese, lactose, chocolates are edibles items. Dairy products and Industry of such dairy products provides livelihood to millions of people in the world. The consumers attitude is the study of how, why and where people buy or not to buy the particular products. The objectives is to find out the consumer preference, satisfaction level, factors influence to buy dairy products are studied in selected areas of Guwahati, Nearby Maligaon area. The present study is based on the both primary and secondary data. With the help of well-structured questionnaire primary data has been collected. Twenty respondents by convenient sampling method are selected for the study. Percentage is calculated on the basis of age, sex, education, monthly income. A dairy product is one of the major quality food item