As a vital means of mobility in underdeveloped nations, the research delves at the purchasing habits of young people in relation to two-wheelers. The two-wheeler market is mostly dominated by the young population, which is often characterized as persons aged 18-30. Finding out what matters most to them when making a purchase and how those elements interact to form their preferences is the primary goal of this study. The research focuses in on how people think about and ultimately decide to buy Bajaj two-wheelers. The success of two-wheeler marketing campaigns is highly dependent on the happiness of buyers. An individual's degree of participation in decision-making, the significance of a product in a certain context, and the intensity of interest in a product in a given action are all indicators of consumer behavior. Consumer behavior refers to the study of how people and organizations seek to fulfill their needs and wants via the selection, acquisition, and use of products and services. Finding out what drives young customers to buy two-wheelers, how brand perception affects buying choices, and how to improve sales were all goals of this research, which investigated consumer behavior towards the purchase decision of Bajaj two-wheelers. According to the results, young buyers are particularly interested in models that are both new and fashionable, and they place a premium on affordability, cost-effectiveness, and brand image. They attribute a great deal of their purchasing decisions to digital marketing and internet evaluations. Insights from this research may help marketers and producers of two-wheelers adapt to the changing needs of the young market.