The Indian government is serious in promoting India as a medical tourist destination via pan-India initiatives like “Heal In India”, Ayush visa – a special visa for medical tourists etc. All the stakeholders of the Medical tourism industry are gaining momentum to grab this golden opportunity. In order to reach the tourists, who is scattered across the globe, the stakeholders are finding out different tactics. Social media, a sensational technological innovation binds people across the globe and made it a village. The marketers of medical tourism industry are utilising these platforms to position their services on international dais. The purpose of the study is to reveal whether social media is playing a significant role in attracting medical tourists to India for healthcare needs. This study also conducts empirical analysis to know how many medical tourists got awareness about India as a medical tourist destination through social media and which social media – FaceBook, Twitter, Instagram, LinkedIn, Youtube. Further this study investigates which feature of India is mostly discussed in social media and how it impressed medical tourists for opting India. The study suggests that how medical tourism marketers can utilise social media for promoting Indian medical tourism destination.